I’ve done this twice, actually. Once alongside University buddy Alex Farrall with MayNinth in Manchester and the second time leading a team of six at Weather in Stoke-on-Trent.

I’d always wanted a classic car for a restoration project. A few years ago, a 1983 BMW E21 popped up on eBay that was in an-okay condition, so I went to check it out. One test drive around East London and £1,500 later, I ended up driving the car up to Staffordshire where I would then sink a ridiculous amount of money into a true labour of love. Her name was Janice, and you can see her here.

Went to Iceland across the New Year in 2018 / 19. Tried to catch the Northern Lights (but failed, twice!), and instead had to settle for a helicopter ride at sunset. We landed on a mountain top and while it was cold, it was pretty incredible.

Ali Gitlow at Prestel gave me the opportunity to author my first sole publication, and in 2018, ‘Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between’ was released across Europe and in the U.S.A. It contains analysis of some of the best work for the creative industries out there, alongside interviews with the studios, practitioners and clients involved.

I moved to Park Slope in 2025. This city is everything I every hoped it would be.

I mean, who wouldn’t want to do this if the opportunity came along? Two lifelong friends and I opened Klay Pizzeria & Bar in 2016 and we slung those cheesy circles for a good few years afterwards.

Route 66. 10 days. San Francisco → New York via Yosemite, Las Vegas, Albuquerque, Oklahoma, St. Louis, Chicago, Cleveland and Washington. Had the best burger of my life in Amarillo, Texas. Drove a white Ford Mustang the whole way, and took the top down while driving through lower Manhattan.

London, 2025… done! NY up next.

Ended up with more than a few… Arms ✅ legs ✅chest ✅ hands ✅ neck ✅ back ✅. What next?

Working across the Pelé Sports account between 2011 and 2013, I got to lead on the visual identity effort for the jewel in the product-range-crown with the Trinity 3E.

For any mountain biking aficionados out there, you’ll know Whistler (in British Columbia, Canada) is the holy grail of trails for downhill riding. In the summer of 2019 I spent a week at the Whistler bike park with my brand spanking new Canyon Sender 9.0. Jumps, drops and hucks all day long 🤙

In 2017 I drove from Paris to Geneva, Milan to Zurich, and Frankfurt to Amsterdam. The rental car broke down in Frankfurt which was no fun, and then I slept through my alarm in Amsterdam—it was too late to drive back to Paris (where I'd planned to get the Eurostar back to London) and instead had to drive back to Frankfurt, drop the new car off and then get a flight. Drama.

As part of EN. Agency, Rob, Tom and I opened Upstairs Gallery. I led the curation effort until I stepped away from the company in 2019. I wrote and won multiple Arts Council England bids and we hosted some of the world’s best graffiti and street artists for exhibitions, murals and print runs.

I moved to Luzern, Switzerland in 2017, as I got the chance to work at EF’s Global Creative Studio. And then to New York in 2025, first at Team, and then Red Antler.

When I went to Japan in 2019, my ex-colleague Franziska Stetter happened to be out there at the same time. We ended up in a restaurant on the tenth floor of some building in Shinjuku, with a tablet on the table to order food and free drinks between 2–4am. It was a good night.

I mean I’ve probably made a million total by now, but I mean in one go. One comedy sized giant cheque, please.

Getting into graffiti, there was probably nothing more to get your adrenaline going than painting on the side of the train tracks in the middle of the night. You know, that’s what I’ve heard, anyway… 🤫

I somehow ended up—for split second—as part of a clip in Kano’s This Is England video. I’m in the red jacket behind the go-kart at 00:31. Yeah yeah, it totally counts. You can’t take this away from me.

Being organised is my thing. Marie Kondo is my God. I Kondo’d my entire life. It feels good.

Between 2013 and 2017 I taught design craft, art direction and self promotion fundamentals on the Advertising & Brand Management award at Staffordshire University. I also led the ‘Digital Experiential’ module, and a bunch of my students won multiple YCN awards in 2014 and 2015.

I travelled to China A LOT in 2019. In the September, I visited Xi’an and nipped in to see the Terracotta Warriors. Humbling to say the least. I don’t think I’ve ever been as impressed at anything else.

I mean, it wasn’t a Boeing 747 or anything, but when I was a teenager it was the ‘cool’ thing to join either the Army Cadets or the Air Training Corps. I went for the latter, and with freshly pressed trousers, berets and all, I went to an air base (somewhere) and had the chance to fly a small plane. The actual pilot took off and landed, and I played for a bit whilst we were in the air. Again, totally counts!

I’ve always had a thing for clothes, so when Rob and Tom approached me about opening a store filled with streetwear, graffiti supplies, sneakers and skateboarding hardware… I jumped at it. One of the best things I’ve ever done. Even if it did cost a lot of money, time, relationships and sanity... → 51–53

With Rob and Tom at EN. Agency, I painted a huge sports-themed type mural with the phrase ‘On Your Marks’ on a 60ft-ish building in the city centre of Stoke-on-Trent. Got to operate some heavy machinery, too. That was pretty fun.

I mean I learnt, I’m just not very good. No matter.

On July 4th 2019 in Seattle, WA., I had my last beer.

We both got pink butterflies. My Mom’s is on her shoulder, and mine is on my shin.

Barcelona is one of my favourite cities. I went on a buddy holiday a few years ago and despite the overindulgence, managed to get up early for a 13km run at sunrise along the whole stretch of accessible beach. One of my favourite runs ever.

In 2025, I finally sorted my typically British teeth out with a round of Invisalign and some composite bonding to finish it all off. Like a new man.

Zurich ✈️ Vancouver ✈️ Shanghai ✈️ Zurich. I travelled a lot in 2019, which included one full journey around the world.

Up until I joined EF in 2017, I’d worked on projects with an international reach. But nothing that has had the same impact as, say, the global brand guide for the entirety of EF. This affects over 300 creatives’ output across every continent. A truly global scale.

I’ve practiced photography for a while, and got my first film camera in the form of a 1960’s Canon FT in 2015. Been playing and attempting to master it ever since.

Ever had a moment where everything felt just… right? I’ve had one or two, both in the past 2–3 years. Took me reaching 30 to get the first. If you’re not sure, you haven’t. It’s indescribable.

I’ve got maybe 200–225 pairs overall. Nike will always be king, but I have plenty of Adidas, New Balance, Saucony, Reebok, Diadora, Puma, Asics, and Vans in there for good measure.

At one of the more hipster moments in my life, eating brunch at Dumbo House, Brooklyn, in the summer of 2018 was pretty cool. Blistering hot day, amazing food, great company and an appreciation for everything I’ve been fortunate enough to gain in my life. Forever thankful.