The Council of Fashion Designers of America is a not-for-profit trade association founded in 1962 whose membership consists of America’s foremost womenswear, menswear, jewellery and accessory designers. Their mission is to strengthen the impact of American fashion globally by amplifying creative excellence, business longevity, and positive impact. At Team, we developed a refreshed visual identity for the core CFDA brand, along with a digital overhaul for cfda.com. From there, initiatives such as the annual CFDA Awards and the Fashion Calendar followed the same new visual language, finishing a complete transformation for the organisation.