No two microbiomes are the same. Your care shouldn’t be either.
We re-positioned Microbiome Labs as the leader in microbiome-centred care, for healthcare professionals and patients. We evolved the brand story, future-proofed the brand identity and clarified the brand positioning. Central to all of this is the microbiome itself, hailing Microbiome Labs as Microbiome Trailblazers.
With the brand strategy defined, we asked ourselves: How might we visualise the infinitesimally small? The core visual expression is made up of thousands of spherical particles in an array of colours against a clean, neutral background. Each of these particles represents a molecule, and the effect the microbiome has on every molecule isn't the human body. The orientation of these forms mirror a number of different objects and states, equalling a flexible and dynamic visual system that morphs, evolves and expands over time.
The truth that Microbiome Labs products affect health from the very core of the body to every destination within it, is reflected through this expression. It comes to life as category-specific visuals and animations; across packaging, a new website, social and digital comms, patient educational material and practitioner-specific materials.
Alongside this, a revised colour palette, refined logo, cohesive typographic system and evolved tone of voice position Microbiome Labs as a clinical, evidence-based brand. This is the new era of microbiome innovation.
