As part of the EF Global Creative Studio’s G.U.D. 4 project, we rolled out a digital design system for the entire company. I provided creative direction and design assistance to ensure that methodologies that had been defined as part of the project remain consistent throughout the digital realm in EF.
The UI Design Kit lays the foundation to help designers within EF work together towards a user-friendly and beautiful digital EF experience. Having a shared global design language allows us to increase productivity, improve quality and create consistency within EF.
