UEFA entice potential corporate partners in the traditional way — through static, flat, bulky PowerPoint presentations. I worked with them to develop a new digital platform for Euro 2024 that changed the way these presentations are shared.
Switching the approach of information sharing to be client-first — considering that much of the time key decision-makers are on the move and using data on mobile devices — a digital platform was developed that put responsive, dynamic and easily updated content in a templated, on-brand format.
