Xtracycle are responsible for carving out and defining a unique sector within cycling: the cargo bike. They had an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life, they’re fun and healthy and really useful, too. I led an extensive renovation of the strategic and visual level of the brand, helping them to focus on who they are and why they exist—and ultimately spreading the good word about cargo bikes and the possibilities that owning one contains.
