NBA 2K23

Print, Experiential

Information

Role Design Director
Agency NRG
Period 2022

Everything is Game

Sure, it was one of the biggest events in esports and gaming. But the launch of NBA2K23 was also an exhilarating fusion of sports, fashion, music, and art. With end-to-end event production services, I helped NRG with a bunch of designed assets to bring it all to life. Using limited assets based off the game cover, along with key typographic messaging, we ended up with a range of posters that felt closely linked to the game while feeling uplifting and positive

Credits

Ross Cairns Creative Director