Sex & Cancer

Campaign, Print

Information

Role Head of Design
Agency BBH
Period 2023

Smashing the stigma of sex after cancer

50% of women with cancer face sex concerns. But <1/3 receive proper sexual healthcare in cancer care, compared to double that of men. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life. On top of this, cultural discomfort contributes to the silence, perpetuating women's suffering. No wonder 60% of women* with cancer say they experience sexual dysfunction.

We shattered the taboo on sex after cancer in a campaign focused around defiance and empowerment, leading to the ASA banning the posters for using the word 'f*ck.'

Credits

Helen Rhodes ECD
Adam Newby Creative Director
Grace Chambers Creative
Lucy Johnstone Creative
Isabella Cheung Senior Designer
Jessica Garlick Senior Strategist