Fixed & What

Self, Print

Information

Role Founder, Editor, Art Director, Designer
Period 2011

A showcase of the creative cycling community

In the late 2000's and early 2010's, fixed gear cycling was a craze circling the earth. Having just moved to London, and having been a keen cyclist in many facets throughout most of my life, it seemed only natural for me to adopt into this culture for both commuting and leisure purposes. It became clear that I was never going to be an Olympic track cyclist or appear on edits doing crazy tricks. So I contributed to the culture in the way I knew how: through design.

I initially started a blog that showcased creativity within the fixed gear community, and soon enough I self-published two x5000 runs of newspaper periodicals that were then distributed around the UK, EU and USA — for free. I curated illustrators, photographers, directors, designers and writers to create new content for the magazines, riders for interviews and secured a range of companies to pay for media space within the newspapers that paid for both runs.