A heavy reliance on type
Like any revolution, literal messaging is a key part of what you’re trying to communicate. With this is in mind, I designed a range of type styles from script, to letterpress, to various hand rendered styled taglines. Collectively they worked as part of a brand suite to semiotically communicate the idea of a revolution in a visually appropriate manner. These designs then appeared across a range of touchpoints in campaigns, merchandise and online.
The launch of the revolution
Pelé Sports announced it’s new positioning in the global football market through an exclusive event in London where press, PR, creatives and professional footballers Rio Ferdinand, Anton Ferdinand and Alex-Oxlade Chamberlain (as well as Pelé himself) were in attendance.
We were responsible for designing and dressing the entire event, from promotion to the hand painted plinths upon which merchandise was displayed.
Design for lifestyle
The involvement with Pelé Sports was so extensive, we worked across every conceivable touchpoint that the brand had to cover. One of the more creative touchpoints was the Lifestyle arm. Whether designing for a lining of a high end performance garments, or for posters in retail stores—we created a whole series of abstract designs that could be applied across a plethora of different elements.
