I’ve worked on hundreds of projects with the sole purpose of selling something; energy drinks, football boots, burgers, mobile phones, tequila, computer games, cars, clothes, software, services, bicycles, education, art and so on.
Maybe. In truth, most of us hate being sold to. I for one reserve special disdain in having anyone come up to me in a store and start showing me what they think I might want — the hard sell is very much a negative experience. Paradoxically though, people generally love buying stuff. Make it make sense, right? It does though, when you think of it like:
We don’t buy things, as much as we buy *into* things.
When we buy in, it’s our choice. We hold the cards. We don’t have a salesperson telling us why they think we need the thing. We buy the thing because we have the desire to do so. We want it. We’ve bought into the culture, the product and therefore, the company.
